InYoun Skin has a deeply personal and meaningful origin. It was founded by Michelle Soo In Lee, a Psoriasis Warrior who, along with her twin sister Soo Youn Lee, was diagnosed with Plaque & Guttate psoriasis in 2019. For the past 5 years, both sisters have been on a journey, tirelessly testing various remedies to find relief for their condition.

During one of the most challenging psoriasis flares, Michelle Soo In discovered an unexpected source of comfort and relief. She found solace and passion in using moisturizing facial sheet masks all over her body to cool the skin and ease itching. This experience sparked a realization – she could create a product that incorporated a similar approach but with ingredients specifically tailored for sensitive skin conditions like psoriasis and eczema.

InYoun Skin, the name derived from Michelle's Korean name and her twin sister's, Soo Youn, holds a beautiful significance. In Korean, "In" and "Youn '' combined represent destiny and fate. The brand embodies their belief in destiny, as their personal journey with psoriasis has led them to a purpose of helping others who suffer from similar conditions.

With deep empathy and understanding, InYoun Skin is dedicated to providing effective and compassionate care for individuals with sensitive skin conditions. Through meticulous research and innovation, the brand is committed to formulating products that genuinely address the challenges faced by those living with psoriasis and eczema. 

Driven by a genuine desire to make a positive impact, Michelle Soo In Lee's journey has become an inspiring example of resilience and determination. InYoun Skin stands as a symbol of hope and empowerment for individuals seeking relief and comfort for their sensitive skin conditions, offering products crafted with love and understanding.